Re-engagement Templates & Builder

Re-engagement email campaigns are targeted messages sent to inactive subscribers or customers who haven't interacted with your brand in a while. These emails aim to reconnect with them, remind them of your value, and encourage them to re-engage with your brand through special offers, content updates, or simply confirming their continued interest.

Typically, you should start a re-engagement campaign when subscribers show 3-6 months of inactivity (no opens, clicks, or purchases). The exact timing depends on your business cycle - e-commerce businesses might use a shorter timeframe (30-90 days), while B2B companies might wait longer (3-6 months).

Effective win-back offers include exclusive discounts (20-30% off), free shipping, special gifts with purchase, or access to exclusive content. The offer should be compelling enough to overcome their previous hesitation, but also sustainable for your business. Personalization based on their past purchases can significantly improve results.

A typical re-engagement sequence consists of 2-4 emails sent over 2-3 weeks. Start with a gentle reminder, follow up with a stronger incentive, and end with a final opportunity or survey. Avoid overwhelming inactive subscribers with too many messages.

If subscribers don't respond to your re-engagement campaign after 3-4 attempts, it's best to remove them from your active list. You can either suppress them from future campaigns or send a final 'breakup' email offering an easy unsubscribe option. This helps maintain list hygiene and improves overall engagement metrics.

Yes, our templates support automated re-engagement campaigns triggered by specific behaviors like purchase history, browsing activity, or engagement metrics. You can set up automated workflows that trigger when customers meet certain inactivity criteria, ensuring timely and relevant re-engagement efforts.